INTANGIBLE ASSETS Measurement, Drivers, Usefulness
Working paper #2003-05 By
Boston University School of Management
Accounting
595 Commonwealth Avenue
Boston, MA 02215
Phone: (617) 353-4985
Fax: (617) 353-6667
* The authors are at Boston University and New York University, respectively. We are grateful to participants at the 4th Intangibles Conference and the 2002 American Accounting Association annual meeting and workshop participants at Osaka University for their helpful suggestions and comments. Feng Gu acknowledges the financial support provided by Boston University, School of Management. Baruch Lev retains exclusive rights to the measures described in this paper, and has a patent pending for them. The measures should not be used or reproduced without a written permission from the author.
Abstract
The measurement and valuation of intangible assets are a matter of considerable interest to managers, investors, and accounting-standard setters. Important decisions concerning intangibles are hampered by the lack of systematic and comparable measures for these increasingly important assets. In this study, we provide an approach to estimating the value of intangible assets that are not recorded on the firm’s balance sheet. The methodology is based on the economic notion of “production function,” where the firm’s economic performance is stipulated to be generated by physical, financial, and intangible assets. We estimate the contribution of intangible assets by subtracting the normal returns on physical and financial assets from an earnings-based economic performance measure. Capitalizing the expected value of this contribution over future years yields an estimate of intangible capital.
We find compelling evidence that our approach provides economically meaningful estimates of intangible assets. Our results indicate that investments in R&D, advertising, brands, information technology, and human resource practices are important drivers of intangible capital, and in turn corporate value. We find that intangibles measures provide more value-relevant information than conventional performance measures, such as earnings and cash flows. Furthermore, the approach is shown to be useful to investors seeking information on future performance of valuable intangibles. We document extensive evidence that the intangibles-based measures can effectively distinguish between overvalued and undervalued stocks.
We believe the intangibles measures described here can add an essential, and hitherto missing, valuation tool for managers and investors concerned with intangible assets. The results on the value drivers of intangible can also be potentially useful to regulators in identifying candidate disclosure items to be considered in their effort to improve disclosure on intangibles.
Keywords: Intangibles, measurement, drivers, usefulness.
Data Availability: Data are available from sources identified in the text.
References
Barth, M. E., M. B. Clement, G. Foster, and R. Kasznik. 1998. Brand values and capital market valuation. Review of Accounting Studies. 3: 41-68.
Brynjolfsson, E., and S. Yang. 1999. The intangible costs and benefits of computer
investments: Evidence from the financial markets. Working Paper, Massachusetts Institute of Technology, Sloan School of Management.
Bublitz, B., and M. Ettredge. 1989. The information in discretionary outlays: Advertising, research, and development.” The Accounting Review 64: 108-124.
Chan, L.K.C., J. Lakonishok, and T. Sougiannis. 1999. The stock market valuation of research and development expenditures. Forthcoming, Journal of Finance.
Dechow, P. M., and R. G. Sloan. 1997. Returns to contrarian investment: Tests of the naïve expectations hypothesis. Journal of Financial Economics 43: 3-27.
Fama, E. F., and K. R. French. 1992. The cross-section of expected stock returns. Journal of Finance 47: 427-465.
Fama, E. F., and K. R. French. 1993. Common risk factors in the returns on stocks and bonds. Journal of Financial Economics. 33: 3-56.
FASB (Financial Accounting Standards Board). 2001a. Improving business reporting:
Insights into enhancing voluntary disclosure. Steering committee report, business reporting research project.
FASB (Financial Accounting Standards Board). 2001b. Proposal for a new agenda project: Disclosure on information about intangible assets not recognized in financial statements.
Frankel, R., and C. M. Lee. 1998. Accounting valuation, market expectation, and cross -sectional stock returns. Journal of Accounting and Economics. 25: 283-319.
Hall, B. 1993. Industrial research during the 1980s: Did the rate of return fall? BPEA: Microeconomics, 289-393.
Hand, J. 2000. The net present value and returns-to-scale of intangibles and recognized assets for publicly traded U.S. firms, 1980-1998. Working Paper, University of North Carolina, Chapel Hill.
Hirschey, M., and J. J. Weygandt. 1989. Amortization policy for advertising and research and development expenditures. Journal of Accounting Research 23: 326-335.
Jegadesch, N., and S. Titman. 1993. Returns to buying winners and selling losers: implications for stock market efficiency. Journal of Finance. 48: 65-91.
Lev, B. 2001. Intangibles: Management, measurement, and reporting. Washington, D.C.: Brookings Institution Press.
Lev, B., and T. Sougiannis. 1996. The capitalization, amortization, and value-relevance of R&D. Journal of Accounting and Economics. 21: 107-138.
SEC (Securities and Exchange Commission). 2001. Strengthening financial markets: Do investors have the information they need? A report by the SEC special task force, May.
Solow, R. 1956. A contribution to the theory of economic growth. Quarterly Journal of Economics. 70 (1): 65-94.
Solow, R. 1957. Technical change and the aggregate production function. Review of Economic Studies. 39: 321-330.